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Thoughts on the Census Ad Blitz

by fivesimplethings on March 29th, 2010

Something is really getting under my skin this week. Whether I’m driving in my car, watching the NCAA tournament, or sorting through my mail, I’ve been bombarded by paid advertising from the US Census Bureau reminding me to send in my census.

I can’t imagine the cost of this advertising campaign. I just know that each day I’m inching closer to April 15th where I’ll get to send a check to the Federal Government to help do my part to pay for this seemingly unending series of reminders for people to complete the form.

Here’s where I come down on this. As a society and as individuals, we’ve got to take some measure of personal responsibility for ourselves. If Lee Ann and I want the kids to pick up their rooms, we tell them once or twice. After that, there are consequences for not responding. More often than I’d like, we have to serve up those consequences. However, we don’t give them hundreds of media impressions to encourage them to do something.

Have you had this same response over the course of the last few weeks?

It’s made me ask how I can be more accountable to my Do list and support my family with theirs, particularly when a mandatory deadline exists. Self-discipline not only ensures accomplishment, it can encourage those around us to stay on task which can save lots of time, energy and resources. How do you mark everything off your list?  Let me know what you think in the comments section or on twitter with the hashtag #fivesimplethings.

By the way, I sent our census form in on March 17th.

-John Tolsma

From Do

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